"People view Iceland as a digital detox, a place to get away from the stresses of city life and reconnect with nature, and that’s really been influencing the growth. ... It’s hard to know if there will be a tourism bust. ... It depends on geopolitical and economic factors, which are pretty hard to predict. However, it doesn’t look like tourism to Iceland will slow anytime soon."
Fergal McGivney, reseanalytiker på Mintel, i Adweek om turismboomen på Island.