"The stronger the position that Iceland builds in the market, the more likely our companies can open doors to build new business. Therefore, a strong Iceland brand has a better chance of attracting new and diverse foreign direct investment, and of maintaining and advancing interest in Iceland as a destination. A strong Iceland brand is also better prepared to deal with crisis, economic or other. "
Hlynur Guðjónsson, Islands generalkonsul i New York, i Diplomatic Connections om förhållandet mellan Island och USA.
