"Earlier this year, the National Church of Iceland then decided to advertise Sunday schools with pictures of a bearded Jesus with makeup and breasts wearing a white dress and jumping around erratically under a rainbow. If anyone didn’t like it, or had different ideas about Jesus, that was their problem. Those responsible for the advertisements then explained that they were just getting started with their plan to rebrand the Church. Icelanders are nearly universally liberal in matters of sexuality and gender but this was a step too far. The Church lost support; hard-working parish council members and priests were furious."
Sigmundur Davíð Gunnlaugsson, ledare för Centerpartiet, skriver i The Spectator om kyrkans marknadsföring av söndagsskolan - läs mer här.