"It's cliché to describe every city-centre festival/conference as such-and-such a place's SXSW. But it's a logical model, whether or not it's an influence or looked to. But Reykjavík - and Iceland as whole - can only accommodate so many people. Which is why, even if some shows are oversubscribed, Iceland Airwaves can only be on human scale. And if there's a choice, where would you rather see LCD Soundsystem's James Murphy doing a DJ set - Austin, New York or Reykjavík?"