"Premium vodka remains a dynamic market and is in continued growth across all trading channels. ... With consumers increasingly interested in the quality and provenance of a brand, we hope that Reyka will enjoy success with drinkers in both the off and on-trade."
Hayley Aldous, varumärkesansvarig vid First Drinks, i Business Review om lanseringen av Reyka vodka i Storbritannien - se isländska reklamfilmer för vodkan här.