"The bad ones often attract the bad visitors by showing reckless behaviour and breaking the rules, giving others the idea that in Iceland you don't have to follow rules, like driving off-road. ... The good instagrammers try to show different ways of enjoying nature. We don't tag places that are off the beaten path that we want to protect as long as possible. Some places have become 'insta-famous' without ever mentioning where they are but eventually they become known to everyone."
Páll Jökull Pétursson, fotoguide på Island, i BBC om hur vissa utländska turister beter sig i jakten på spektakulära foton.
